PRESTON HAY
Your Military & Law Enforcement
Marketing Consultant
Here's the deal, the Military/LE community is a tough audience to navigate. The language is nuanced, trust is hard to gain, and our humor is... well... different.Lucky for you, I'm a part of it and have been for over 12yrs. I joined the Army Reserve in 2011, been deployed three times, lead multiple teams, and now I'm an Advanced Leadership Course Instructor.Couple my military experience with 6 years of marketing with some of the most well-known military brands like USAA, Navy Mutual Aid Association, Navy Federal Credit Union, AAFMAA, Department of Veterans Affairs, Disabled American Veterans, Wounded Warrior Project, and many more.In my free time I enjoy hitting the weights, playing with my kids, reading, training jiu-jitsu, and playing Dungeons and Dragons.
Professional Experience
6 Years
Marketing experience
8 Years
Leadership Experience
$6MM
Annual budget managed
25
Client marketing campaigns managed each month (kick-off, strategy, content, execution, and reporting.)
Strategic level
I've designed and implemented comprehensive multi-channel lifecycle marketing strategies that encompass email, events, social media, web, organic, paid advertising, and more to move customers from initial contact to purchase. These strategies were fully equipped with lifecycle management, robust reporting, and streamlined operations through automation, lead scoring, and revenue tracking.
Examples
300% CTR increase for a financial services business
After running an audit of their current paid social posts and reviewing data, we tested a new image and copy. The goal of these ads was brand awareness. The first ad we tested performed 400% better than the next best performing ad in the campaign.We then ran a whole new set of 5 ads with updated images and copy. They all performed about 300% better than the previous average.We continued to replicate this style for the duration of the campaign, garnering over 2,000 clicks with a CPC of $0.04.And remember the goal was brand awareness, website visits or leads. These ads generated 372 comments.
Updated landing page for a University
This university wanted feedback on their veterans program landing page as well as the program name, and guidance on messaging for their target audience.I reviewed their LP and made notes. We went over the notes together and collaborated on what changes needed to be made.We discussed who their target audience was within the military and the best avenues to reach them as well as the messaging to do so.They walked away with an amazing new military focused landing page for their veterans program.We did not have any previous data to compare against as it was a new landing page.
Targeting Space Force for an online learning platform
This platform partnered with the Air Force and the Space Force to provide cyber security and IT courses for free.We decided to go 100% email for the campaign because of the lists and data available to us.We created 2 emails for each base that specifically had Space Force Personnel stationed there and crafted the messaging to speak specifically to each one.We leaned on the authority of the government program that funded this initiative and placed an importance on career advancement for anyone under the rank of E5 or O2The emails had a higher than usual open rate, the highest being 50%.
Let's work together!
I'm here to offer my expertise as your favorite fractional marketing leader! I believe in enjoying work and fostering a relaxed environment – yes, that includes wearing a hoodie on calls. And due to my biased toward action, I also believe in getting stuff done!Let's embark on an exciting journey of outstanding marketing work together!
Services & Pricing
Services:
Lifecycle strategy/creation/optimization.
Campaign Management.
Marketing Operations.
Fractional Leadership.
Consulting.
One Month Audit
What you get:
- 1 hour Strategy Session (Post discovery calls) to get us laser focused.
- A complete audit of your marketing or just the specific part of your marketing you want to focus on.
- An actionable summary of my findings and suggestionsTimeline: This process takes 1 Month
Cost: $1,000 USD
Back-pocket Military Marketing Consultant
What you get:
- 4 1hr calls each month with you and your team.
- Ongoing access to me, your military veteran with Marketing expertise.
- Guidance on strategy and tactics for any marketing initiative you want to address.
- Copy of comprehensive notes from our meetings.Timeline: 1 Month
Cost: $1,500 USD
Something else?
Need a campaign manager? A fractional marketing leader? Or maybe after the audit you decide you want me to head up an email initiative. Whatever it is, we will work together to formulate a strategy to begin working on the project.Cost: Determined by scope and timeline of the work. Generally a monthly rate.
A la Carte
1wk Marketing audit: $700
- Get an audit on your marketing lightning quick.
- You'll receive a brief breakdown of my findings and suggestionsFocused day of work with you/your team: $400
- When you need someone to knock out tasks RIGHT NOW.
- Handle some MOps tasks.
- Deliver some copy
- Develop a nourish campaign
- etc.1hr Strategy session: $100
- You'll receive some clarity from a Marketing/Operations/leadership perspective on whatever it is you want to chat about.
- You'll also receive post-meeting notes with action items.